This candy which has been around forever in Lebanon is the equivalent of the American twinkie. Very sweet and hugely popular; so much so that entire boxes can be bought for the equivalent of US$4.
Must be a universal craving, to want something sweet, creamy and fluffy.
The above candy has been renamed tarbouche, or fez, the hat worn during the Ottoman period (my grandfather used to wear one). Nobody in Lebanon wears a tarbouche anymore, but I guess the image elicits nostalgia.
I bought a box and offered it around, but only the men accepted one while the ladies demurred.
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